In this first phase we will study the context of the problem from different points of view. Identifying the competitive advantages of the project compared to other initiatives in similar areas. We will also try to empathize with the user in order to define a clear problem or need from which we can start to build.
This phase starts with an idea, which aims to achieve a visual construction of a design concept. We will design and develop the product/service in detail in order to obtain a prototype.
Once we have a prototype, we proceed to its industrialization. We carry out an industrial feasibility analysis to picture which is the most viable option for manufacturing the product. Once we have defined the processes and materials to be used, industrialization begins.
Once the product is developed, we start the launch phase where we will create all the graphic, visual and branding content needed to introduce and promote the new product in the market.