We will start by researching the context of the problem from different points of view, identifying the competitive advantages of the project compared to other initiatives being developed.
In order to satisfy the needs of a user, we must define the specifications that the product must consider. A good analysis of the user and of the existing product solutions on the market will allow us to define the product insights.
By means of different creation sessions and taking into account the specifications of the Brief, a battery of concepts is generated from which one is chosen.
Once the concept has been defined, the development phase aims to achieve a functional prototype. We will set the aesthetic and CMF criteria in order to design the 3D Modelling and thus achieve a prototype.
We will carry out an industrial feasibility analysis to define the best manufacturing process adapted to the needs of each product.
With the product developed we reach the launch phase where we will create all the graphic, visual and branding content necessary to introduce and promote the new product in the market.